Brach's Dominates Candy Corn Market, Producing 30 Million Pounds Annually of the Polarizing Halloween Treat
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Brach's produces 30 million pounds of candy corn annually, owning nearly 90% of the market for the divisive Halloween treat.
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Candy corn inspires strong reactions from lovers and haters alike due to its unique texture and intense sweetness.
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While niche compared to top-selling chocolate, candy corn has become ingrained in pop culture with its own memes, fashion, and recipes.
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Candy corn dates back to the late 1800s from early candy makers Wunderle and Goelitz.
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Fans enjoy candy corn year-round, hoarding it post-Halloween when it goes on sale or mixing it with nuts, while critics liken it to chalk or teeth.