Amazon and Alphabet Bet Big on Generative AI to Strengthen Core Businesses

Amazon and Alphabet are investing heavily in generative AI to boost their e-commerce, cloud computing, and search businesses.

Amazon launched Project Nile to improve product discovery and recommendations on its marketplace.

Alphabet introduced AI-powered search results to protect Google's search dominance.

Alphabet is developing AI chips to power its cloud computing platform.

As big tech companies, Amazon and Alphabet are well-positioned to capitalize on the growth of generative AI.