5 Ways Brands Can Boost Authenticity on Social Media in 2024

Leverage more user-generated content (UGC) over polished, professional content for authenticity. Crowdsource content from your customers.

Combine strengths of social media managers with AI tools to enhance productivity and marketing. Don't fully automate social - keep the human touch.

Prioritize TikTok and LinkedIn as top-performing platforms in 2024 due to high engagement and evolving features.

Shift focus to engagement metrics like comments and shares to monitor authenticity. Don't just count likes and views.

Become a visionary - use authenticity, UGC, active listening, generative AI, talent partnerships, testing, and video in your strategy.