From Medal of Honor Copycat to Gaming Titan: The Evolution of Call of Duty into a 100 Million Player Franchise
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Originally seen as a Medal of Honor copycat in 2003, Call of Duty is now one of the highest grossing franchises in gaming history with over 425 million copies sold.
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The 2007 release of Call of Duty 4 Modern Warfare revolutionized online multiplayer and influenced games like Fortnite.
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An annual release schedule helped grow a massive player base of around 100 million monthly players.
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The franchise has evolved its business model over time, including free-to-play Warzone in 2020.
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Celebrity tie-ins and culture references aim to broaden the appeal beyond just a wartime simulator.