Building an Authentic Brand By Listening to Customers, Not Marketing
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Build authenticity by providing valuable, educational content instead of constant marketing pitches. Consumers prefer transparent, trustworthy brands.
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It's never too late to start building an engaged online community. Find your unique voice and perspective to offer.
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As you scale your business, you must adapt your leadership style and learn to delegate instead of trying to do everything yourself.
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Harper created Barefaced by listening to skincare struggles people faced and formulating solutions, not just marketing her own interests.
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Saturated markets still have room for new entrants who do things differently and authentically connect with consumers.