Google Bets Big on AI With New Tools to Boost Advertisers and Cloud Revenue, Though Costs Are Rising
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Google says its new AI model, Gemini, will boost advertisers by reducing search latency and increasing conversion rates
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Google Cloud revenue exceeded $9 billion, with AI tools like Duet AI and Vertex AI landing big corporate partnerships
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AI investments are costly - expenses and capex rose substantially in Q4, but Alphabet aims to be disciplined
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Subscriptions segment growth is a priority, with over 100 million Google One subscribers and 70 billion daily YouTube Shorts views
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YouTube's NFL Sunday Ticket deal supports subscription growth and solidifies YouTube as a "must-have" TV app