Google's Social Struggles: 5 Failed Attempts to Crack the Code
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Google Wave (2009-2012) - Collaborative editing platform similar to Slack, ahead of its time but discontinued after 3 years
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Google Buzz (2010-2011) - Microblogging and media sharing platform integrated with Gmail but shut down after privacy issues
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Orkut (2004-2014) - Google's longest-running social network popular in India and Brazil but lacked global growth
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Google+ (2011-2019) - Tried to unify Google products and enable posting/interacting but low user engagement led to shutdown
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Keen (2020-2024) - Experimental Pinterest alternative using ML recommendations but intended as short-lived experiment before being discontinued