Posted 1/11/2024, 6:30:00 PM
AI Adoption Skyrockets 270% in 4 Years, Projected to Have $2 Trillion Business Impact by 2030
- AI adoption growing rapidly, with over a third of businesses now using it and a 270% increase over 4 years
- Projected to have $2 trillion impact by 2030, currently at $100 billion
- Enables cost reductions, better IT performance, and improved customer experiences
- 75% of marketers expected to use AI for at least a quarter of their work in the next 5 years
- Allows for more personalized and targeted content and offers to customers
- Powers chatbots that support campaigns through engagement and data collection
- Provides customer insights through analyzing data like social media and web analytics
- Automates content creation, making it more engaging and relevant
- Identifies objects in images and videos, enabling better visual content
- Helps prevent fraud by detecting anomalies and assigning risk scores