Posted 12/27/2023, 9:46:18 PM
Coca-Cola Leans Into AI to Connect With Customers Through Instagram, Contests, and Immersive Experiences
- Coca-Cola created an AI chatbot for Instagram that connects users to local restaurants via direct messaging
- They launched a platform called Real Magic that allows users to generate original Coca-Cola artwork using GPT-4 and DALL-E
- They held a contest for users to create branded artwork with AI to potentially be featured on digital billboards
- They created an augmented reality experience powered by Stable Diffusion that transforms photos into futuristic scenes
- They took over a Las Vegas sphere for a week-long advertising experience highlighting their new AI co-created beverage flavor