Connect With Your Audience by Creating Content That Resonates
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Focus on creating content that resonates with your audience's needs rather than chasing search volume. Map out the user journey to identify pain points.
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Use conversations from sales, support, and market research to understand your audience's challenges, questions, and language related to your product.
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Work with internal experts to quickly create trustworthy, high-quality content. Interviews make this scalable.
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Encourage authors to infuse content with their own voices and personalities to offer an authentic perspective readers crave.
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Repurpose top performing articles into summary videos featuring a team member. This adds a human touch.