Generative AI Powers New Era of Personalized, Immersive Shopping Experiences
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Generative AI can provide conversational shopping assistants to help customers find products by chatting or sharing photos. Examples are eBay's ShopBot and Expedia's travel planning assistant.
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Virtual try-on features are becoming more realistic thanks to generative AI creating images of clothes on diverse models or custom avatars. Brands like Google and Amazon offer these.
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Summarizing customer reviews into digestible paragraphs helps shoppers make decisions without reading hundreds of opinions. Amazon is testing this.
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Retailers are building immersive metaverse stores, like Nike's Nikeland on Roblox. Generative AI can personalize the experience.
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Personalized customer journeys via customized offers, challenges, and product designs are possible with generative AI. Brands like Michaels Stores and Space Runners use this.