Nikon Shakes Up Cinema Camera Market, Acquires RED Digital in Surprise Move
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Nikon has acquired RED Digital Cinema in a surprise move that transforms Nikon into a major player in the cinema camera industry overnight.
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The acquisition gives Nikon access to RED's industry-leading camera technology, proprietary RAW formats, color science, and more.
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Questions remain about how Nikon will leverage RED technology in its own cameras and handle RED's various lens mounts that are compatible with rival brands.
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Nikon now has the potential to significantly disrupt the digital cinema market much like Sony has done in recent years.
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The deal could close as soon as April, when more details on Nikon's Cinema strategy involving RED may emerge at NAB 2023.