Posted 1/10/2024, 9:20:00 PM
Companies Pull Back on Pandemic Price Hikes As Inflation Cools
- Prices rose rapidly during the pandemic due to supply chain issues and pent-up consumer demand
- Companies took advantage by increasing prices more than necessary ("tactical price increases")
- As inflation slows, companies finding it harder to justify price hikes
- Pepsi and retailer Carrefour clashed over soda price increases in Europe
- WD-40 CFO indicates company halting further "tactical price increases" for now