Wendy's to Test AI-Powered Dynamic Pricing in 2025 to Boost Sales
- Wendy's plans to test "dynamic pricing" in 2025, changing prices based on demand and other factors
- Will invest $20 million in digital menu boards to enable price changes
- May use AI to suggest menu items and optimize prices for weather, customer data, etc.
- Goal is to drive sales during slower hours of the day
- Expert says changes likely just cents, e.g. $0.25 more on some items at peak times