Abercrombie Rehabilitates Brand and Soars 245% as Lean Operations and Loyal Millennials Revitalize Business
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Abercrombie & Fitch stock has surged over 245% in the past year, outperforming companies like Nvidia.
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CEO Fran Horowitz credits operating leaner and tighter inventory control learned during COVID for recent strong financial performance.
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Horowitz said Abercrombie filled a "big white space" by targeting young millennials, with little competition.
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The company has focused on completely rehabilitating the brand after past lawsuits and allegations.
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Pushing teen customers from Hollister to Abercrombie as they age has given the company an internal consumer pipeline.