Accenture and Adobe Partner to Bring Generative AI Solutions to Key Industries
-
Accenture and Adobe will co-develop industry-specific generative AI solutions for marketing transformation, integrating Adobe's Firefly technology into Accenture's offerings.
-
The solutions will focus on retail, CPG, auto, financial services, and healthcare industries initially.
-
They will combine Accenture's data and AI capabilities with Adobe's generative AI tools to accelerate value.
-
Accenture will also leverage Firefly internally to empower its marketers to produce content faster.
-
The collaboration builds on the two companies' existing partnership focused on transforming content supply chains.