Posted 4/16/2024, 12:14:39 AM
SAG-AFTRA reaches deal with record labels on protections for actors' voices in AI technology
- SAG-AFTRA negotiated a deal with record labels limiting AI use of actors' voices without consent
- Labels must get written consent from artists for any AI-based voice replication
- Deal includes specific compensation framework for use of synthetic or AI voices
- Reflects protections SAG-AFTRA fought for in negotiations with studios last year
- Comes amid wider efforts to protect rights of performers as AI technology advances