Posted 3/9/2024, 11:45:13 PM
SAG-AFTRA Warns Major Game Studios of 50-50 Odds of Strike Over AI Use Rights
- SAG-AFTRA chief negotiator warns major game studios that odds of a strike over AI use are 50-50 or higher
- Union previously went on strike with Hollywood studios over AI use and won concessions
- Smaller game studios are agreeing to SAG-AFTRA's proposed AI agreement, big studios are resisting
- Union aims to ensure members can control and benefit from AI replicating them, not ban AI entirely
- Negotiator calls for right to control digital use of name, image to combat AI voice impersonations/deepfakes