Posted 3/27/2024, 9:13:00 PM
Adobe's AI Investments A Long Play Focused First on Usage Not Monetization
- Adobe not likely to see financial gain from AI investments until late 2024/early 2025
- Focus remains on driving AI usage and adoption before monetization
- Adobe nearing inflection point with end-to-end workflows for content, marketing, analytics
- Has more generative AI innovations coming - video, audio, 3D models
- Taking differentiated approach to AI focused on safety and customization for enterprises