Adobe Unveils New AI Tools for Personalization and Efficiency
• Adobe rolled out new AI-powered tools like Adobe Experience Platform and Journey Optimizer to offer personalized experiences
• Introduced GenStudio app, still in alpha testing, to provide generative AI capabilities
• Updates to Firefly generative AI with new Firefly Services for over 20 tools and APIs
• Tools aim to help with repetitive tasks and better leverage AI
• Analysts rate ADBE stock as Moderate Buy with average price target of $620, implying 22% upside