Tech companies add Content Credential symbol to mark AI-generated media

Adobe and other companies have created a new "Content Credential" symbol to mark content generated by AI. It can be added to images, videos, and PDFs.

Clicking the symbol shows info like the AI software used to create the content. Adobe's Verify feature shows the edit history.

It relies on creators voluntarily adding the symbol to their AI-generated content.

Adobe and Microsoft quickly launched their own AI products before deciding safeguards were needed.

The icon is a step towards accountability for the tech industry's rapid AI developments. It could become widespread like Creative Commons licensing.