Adobe Launches AI-Powered Marketing Content Generator for Brands

Adobe's new GenStudio service helps brands create AI-generated marketing content that aligns with their brand guidelines and measures its performance.

It allows creating social media posts, email campaigns, display ads and soon entire websites powered by generative AI models like Firefly.

GenStudio integrates with other Adobe tools like Workfront, Journey Analytics and Experience Manager to leverage existing brand assets and data.

It has built-in analytics to provide insights into campaign performance and optimization opportunities.

GenStudio gives brands more control over generative AI through custom models, brand safety checks and always having a human approving the final creative.