Adventure Tourism Market to Soar to $2 Trillion by 2032, Driven by Rising Incomes and Lower Travel Costs
-
The global adventure tourism market size was $324.9 billion in 2022 and is projected to reach $2 trillion by 2032, growing at a 19.5% CAGR.
-
Key drivers include rising income levels in emerging markets, lower travel costs, and high internet penetration. Restraints include terrorism, crime, political uncertainty.
-
Europe accounted for the largest market share in 2022 with over one-third of the global market revenue. Asia-Pacific is expected to grow at the fastest 20.7% CAGR.
-
The 30-41 age group accounted for the largest market share with over two-fifths of revenue in 2022. The direct sales channel also held the highest market share.
-
Top players include Austin Adventures, Butterfield & Robinson, Discovery Nomads, G Adventures, Geographic Expeditions, Intrepid Group, Mountain Travel Sobek, Recreational Equipment Inc., ROW Adventures, and TUI AG.