The Rise of AI Poses an Existential Threat to the $68B SEO Industry

SEO industry has grown to $68B by optimizing sites for search engines like Google, but AI threatens this model.

Generative AI can provide direct answers instead of links, reducing need to optimize sites.

Users may bypass SEO efforts and paid links if AI answers improve.

Loss of SEO could substantially impact revenues of search engines like Google.

Challenges remain but if generative AI improves it may eventually make SEO obsolete.