CNN Taps New York Times Vet Thompson to Grow Digital Subscriptions and Woo Younger Viewers

Thompson will focus on building digital subscription businesses around CNN.com and creating content for younger audiences on CNN's streaming service CNN Max.
Thompson will aim to make CNN a sustainable business over the next 5 years after Licht's tenure focused on depoliticizing CNN's reputation.
At New York Times, Thompson grew digital subscriptions from under 1 million to 7 million. CNN lacks a clear digital strategy since shutting down CNN+.
Thompson may explore subscription products on topics within CNN.com and integrating Bleacher Report with CNN.com.
With CNN Max, Thompson will develop shows for younger viewers as linear TV appeals to older audiences. He'll need to figure out streaming news millennials/younger gens will watch.

Thompson will focus on building digital subscription businesses around CNN.com and creating content for younger audiences on CNN's streaming service CNN Max.
Thompson will aim to make CNN a sustainable business over the next 5 years after Licht's tenure focused on depoliticizing CNN's reputation.
At New York Times, Thompson grew digital subscriptions from under 1 million to 7 million. CNN lacks a clear digital strategy since shutting down CNN+.
Thompson may explore subscription products on topics within CNN.com and integrating Bleacher Report with CNN.com.
With CNN Max, Thompson will develop shows for younger viewers as linear TV appeals to older audiences. He'll need to figure out streaming news millennials/younger gens will watch.