Posted 12/26/2023, 1:35:31 PM
Podcast Boom Expected to Continue in 2024 with More Content, Revenue Streams, and Global Expansion
- Podcast industry remains bullish on growth into 2024, looking to expand globally and use AI to translate shows into more languages
- Companies plan to continue pace of content deals and launches to expand into new genres and audiences like comedy, sports, and kids
- Ad revenue expected to increase in 2024 as more brands buy ads; subscriptions also continuing to grow
- Publishers looking at multiple revenue streams like TV adaptations, video podcasts, live events
- More mergers and acquisitions possible in 2024 amid continued strong growth in podcast listening