Elon Musk Removes Twitter Metrics in Latest Attempt to Boost Platform Engagement

Elon Musk is making more changes to Twitter, now removing visible metrics for replies, retweets, and likes to "improve readability." Only view count will remain.

Musk previously removed article headlines and summaries from embedded links, leaving only images, to create a "cleaner" look.

Critics say removing context makes misinformation easier and decreases clicks to outside sources, benefitting Twitter's numbers.

Hiding reply/retweet/like counts may be an attempt to reduce visibility of "ratioed" tweets and hide unpopular posts.

Changes seem aimed at increasing engagement within Twitter, by making users click into posts to see metrics, rather than just view impressions.