Agencies and AI—how major shops are using artificial intelligence

This article discusses the possibility of Meta's Threads app surpassing Twitter in popularity and mentions a cartoon by KAL in The Economist.

- Meta Platforms, formerly known as Facebook, is exploring the development of artificial intelligence (AI) products to assist creators in connecting with their fans. - CEO Mark Zuckerberg mentioned the potential use of AI agents or chatbots to facilitate interactions between creators and their audiences. - The company aims to create experiences that enable people to connect with the creators they admire and help creators build and nurture their communities. - The specific AI products and features that Meta Platforms plans to develop for this purpose were not disclosed. - This move aligns with Meta's broader strategy of focusing on the creator economy and enhancing user experiences on its platforms.

Meta's future growth relies heavily on AI as it aims to optimize its advertising offerings and emerge as a leader in AI-enhanced digital advertising, despite facing regulatory concerns and competition in the fast-moving AI landscape.