AI Disruption Forces News Industry to Rethink Business Models
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News publishers are concerned that AI advances will disrupt business models and how audiences consume news. Less than half of media execs surveyed are confident about the industry's prospects in 2024.
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Facebook and Google AI-based interfaces are expected to drastically reduce traffic referred to publisher sites. Publishers fear there will be little money available from deals with big tech.
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70% think widespread AI availability could reduce trust in news. But most publishers are focused on using AI internally to drive efficiency through automation of routine tasks.
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Rapid AI developments mean news organizations must rethink their role and purpose urgently. They need to build unique, human-centric experiences and use AI to become more efficient and relevant.
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The rules around using news content to train AI models without compensation will be important. Publishers need to proactively adapt to the AI revolution unfolding.