Posted 1/22/2024, 3:31:09 AM
Media and Tech Execs Bet on M&A and AI to Drive Growth Amid Industry Shifts
- Media and entertainment executives see M&A and generative AI as key priorities to drive growth and transformation
- 83% say executing on M&A is critical to achieve strategic goals; 97% see lasting benefits from deals
- Over 1/3 believe legacy media conglomerates may not exist as standalones in 3 years amid consolidation
- Reducing headcount is a top priority for 33% of companies surveyed
- 67% think AI will speed up content creation; 60% see it having a positive impact in 3 years, especially in streaming, ads, gaming and sports betting
- Nearly 50% cite deploying AI solutions as a critical priority right now amid industry shifts