AI to Boost Marketing and Sales Productivity, But Total Spending Unlikely to Rise

AI will help marketing and sales be more productive by better targeting messages and product recommendations to each customer.

This will lead to greater customer satisfaction as consumers find offerings better suited to their needs.

Consumers will get better prices from increased competition between vendors enabled by AI.

Total consumer spending is unlikely to increase much despite improved marketing and sales.

Economic statistics don't fully capture the gains to consumers from getting products better matched to their preferences.