AI Behind the Scenes: How Retailers Are Using AI to Boost 2023 Holiday Sales
-
AI is expected to influence $194 billion in holiday online sales this year. Salesforce estimates it influenced $5.1 billion in sales during Cyber Week.
-
Retailers are using AI behind the scenes for inventory management, marketing emails, product descriptions, etc. to streamline operations.
-
Specific retailers like Target, Nordstrom, and Walmart are using AI for forecasting, search optimization, employee productivity tools.
-
New AI features help sellers quickly generate product descriptions and advertisers create visual ads.
-
Future AI retail applications may include personalized gift recommendations, virtual clothing try-ons, and shopper avatar assistants.