AI Startup Entrupy Uses Computer Vision to Authenticate Designer Goods in Minutes
• Tech company Entrupy uses AI to authenticate designer items like handbags and sneakers by examining details like logos, leather, and hardware.
• Users submit comprehensive photos of an item, which are cross-referenced against Entrupy's database for verification.
• The process is quick, delivering an authenticity verdict usually within minutes. Users receive a certificate for verified genuine items.
• Entrupy aims to add trust and serve as an unbiased third-party certifier to combat counterfeiting.
• Currently Entrupy works with select brands including Louis Vuitton, Chanel, Adidas, and Nike but plans to expand.