Posted 1/12/2024, 11:00:53 AM
AI Falls Short in Developing Authentic Brand Voice That Resonates
- AI can't truly understand nuances like cultural sensitivities and societal changes that impact brand messaging over time
- Successful brand voice requires emotional connection, empathy, warmth - human qualities AI lacks
- AI relies on existing data, so isn't well-suited to help brands stand out from competitors
- Brand personality needs to evolve, and AI doesn't grasp how people change over time
- Human-designed brand voice enables genuine humor, connection - critical for brands to navigate social intricacies