Gartner Predicts Decline in Web Searches Due to Rise of AI Chatbots; Businesses Advised to Adapt with Prototypes
• Recently, Gartner said web searches may decrease 25% by 2026 due to AI chatbots replacing search • Search engines prioritize links, but AI chatbots give direct answers without links • This could negatively impact SEO-reliant businesses as bots don't show company links • Companies should prototype chatbots to answer queries about their products and services • News organizations should challenge conventional wisdom and find common ground