Hollywood Eyes AI Amid Promise and Unease Over Future of Work
• Artificial intelligence (AI) companies like OpenAI are meeting with Hollywood executives to showcase new technologies like text-to-video generators. This makes some industry workers fear losing their jobs.
• Entertainment companies want to utilize AI tools to reduce costs and improve efficiency, but also don't want to anger Hollywood talent and crews.
• OpenAI's new Sora technology can create detailed videos from text prompts in under a minute. But it is still in early testing stages before a wider release.
• Some entertainment figures like Tyler Perry have expressed concern about AI leading to major job losses in the industry. Others like director Paul Trillo see positives in testing bold, unrestricted ideas.
• Talent agencies and investors are proactively embracing AI, believing it can enhance artists' work. But limitations around continuity and full narratives persist.