Celebrity Deepfake Scams on the Rise, Raising AI Misuse Concerns
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Fraudulent ads featuring an AI version of Taylor Swift are circulating online, scamming people into providing personal information and payment.
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Celebrity deepfake scams are becoming more common and convincing as the technology improves. Oprah, Gayle King, and Luke Combs have denounced fake weight loss ads.
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Fears over AI were a major factor behind the historic Hollywood strikes in 2023, resulting in some protections against misuse.
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Tom Hanks warned fans about an AI dental ad with his likeness, noting performances could continue after death via deepfakes.
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A handful of deceased stars like Paul Walker and Carrie Fisher have already been resurrected via AI for recent blockbusters, concerning some over potential misuse.