Media Executives Worry AI and Falling Traffic Will Challenge News Industry in 2023
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Over 70% of media executives worry AI will lower public trust in news
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48% think publishers will get little money from AI licensing deals
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Using AI for content creation seen as top reputational risk (53%)
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Facebook, Twitter, Instagram referral traffic fell sharply in 2023
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Key 2024 predictions decline in search traffic, more focus on WhatsApp, news bundles