Rise of AI Influencers: Companies Create Virtual Personalities to Reach Billions; Questions Remain About Ethics and Transparency
• AI influencers like Agnes, Finn, and Jade are gaining popularity on social media, though they are not real people but rather creations of tech companies.
• By 2035, the "digital human economy" of AI influencers is projected to become a $125 billion market.
• Companies like 1337 design AI avatars to appeal to specific audiences and have humans moderate the content creation process.
• Using AI avatars for social media raises questions about manipulation and misinformation.
• Platforms like TikTok require labeling of AI-generated content, but enforcement and disclosure remains an open issue.