Posted 3/25/2024, 8:05:32 PM
Study Shows AI Can Personalize Persuasive Arguments Using Personal Data
- New study shows AI models can personalize arguments and be over 80% more persuasive than humans
- AI had access to demographic data to tailor its arguments to each person
- Real-world example George Galloway won UK by-election using targeted messaging for Muslim vs white communities
- Other real-world examples like Cambridge Analytica in 2016 US election show power of personalized messaging
- Concerns that highly persuasive AI models with access to personal data could be used maliciously to manipulate people