Hollywood Split on AI's Role in Theater Operations
-
Indy Cinema Group unveiled an AI-powered app at CinemaCon 2024 to optimize theater operations and forecasts, though some in Hollywood are wary of AI
-
The Indy app uses customer data and AI to optimize staffing, sales, pricing, and more to boost theater profits
-
Comedian Aziz Ansari joked about AI threatening creative jobs like directors
-
MPA CEO Charles Rivkin cautioned Congress on legislation to protect individuals' likenesses, warning it could violate free speech
-
Rivkin believes current copyright law covers issues around AI use of likenesses, but wants to ensure parodies/documentaries aren't blocked