AI Rapidly Changing Marketing and PR Landscape, Bringing Promise and Pitfalls
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AI is rapidly changing the tasks performed by marketers, SEOs, and PR professionals while augmenting their skill sets. A single person can now do the work of an entire team using AI.
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There are many AI tools built for agencies, like transcription tools, image generators, video creators, and large language models that make work more efficient.
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Risks of using AI include legal issues around copyright and plagiarism, ethical issues like bias, and false positives from AI detectors. Clients may ban use of certain AI tools.
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To use AI properly, don't claim outputs as your own, be transparent about use, be careful with sensitive data, and keep a human checking the outputs.
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AI can give agencies a competitive edge if used properly, but has risks. Honesty about use of AI is critical as companies implement AI rules and consumers look for undisclosed use.