Google and Samsung Vie to Add Meaningful AI to Smartphones, Not Just Buzzwords
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AI has significant potential for consumer products like smartphones, but companies need to focus its capabilities into specific features rather than just using it as a marketing buzzword.
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Google's Pixel 8 Pro uses the Gemini AI model to enhance apps like Recorder and Gboard in useful ways, without requiring cloud access or user expertise.
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Google wants AI to augment software to serve users better, not just cram it in for the sake of having "AI".
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Samsung plans similar AI enhancements for the Galaxy S24 Ultra to compete with Google's efforts.
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It remains to be seen if companies can properly implement AI in smartphones in a way that provides true value to consumers rather than just marketing fluff.