Amazon Lands NFL's First Black Friday Game for Prime Video, Plans Interactive Live Shopping
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Prime Video landed streaming rights to NFL's first Black Friday game between Jets and Dolphins on Nov. 24.
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Game will allow non-Prime members to watch, presenting opportunity for interactive live shopping deals.
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Amazon launched "TNF Central" last year for NFL-themed merchandise available during games.
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Research shows most U.S. sports fans want to engage with live shopping during games.
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Amazon using machine learning to create seamless streaming with new interactive features based on game data.