Mobile Marketers Rethink Strategies as Privacy Changes Limit Data Access
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Privacy changes by Apple and Google have limited access to granular user data, forcing mobile marketers to rethink strategies and pursue new KPI targets.
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Marketers are shifting budgets to organic, social, influencer marketing, and community building while adopting new approaches to combine acquisition and engagement.
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Mobile game publishers can use first-party data and AI to optimize the entire user acquisition process and boost conversion rates by 10-15%.
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Publishers like TapNation are acquiring data analytics companies to build AI-powered tools that automate user acquisition through predictive modeling.
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The user acquisition market is rapidly evolving as more companies leverage AI and first-party data to provide "analytics-as-a-service" to publishers.