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Apple Quietly Uses AI to Improve iPhone and Watch Without Fanfare

  • Apple is using AI to improve basic functions like taking calls and capturing images in new iPhones and watches, without promoting it as "artificial intelligence".

  • The new iPhone 14 Pro has a quad-core "Neural Engine" chip to accelerate AI tasks and make Siri more accurate.

  • The Apple Watch Series 9 has a chip with improved AI capabilities, enabling a "double tap" feature to control the watch when your hand is busy.

  • iPhone cameras now automatically recognize people and blur backgrounds without needing to manually enable "portrait mode".

  • Apple's approach contrasts with companies like Microsoft and Google setting ambitious transformative goals for their AI efforts.

reuters.com
Relevant topic timeline:
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Apple is expected to announce new iPhones and Apple Watches at their upcoming event, but they may face challenges in convincing people to upgrade due to a slowdown in the smartphone market and the option of a cheaper battery replacement.
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Apple is expected to announce new products, including the iPhone 15 lineup and the Apple Watch Series 9, at its Wonderlust event, with iOS 17 likely to be available shortly after the event and featuring new features such as StandBy mode, Open Camera app modes with new Shortcuts actions, a 72-hour passcode grace period, improved autocorrect, a new Journal app, enhancements to Messages, Contact Posters, automatic deletion of password verification messages, grocery list creation in Reminders, Conversation Awareness on AirPods, a simplified activation for Siri, back-to-back Siri requests, improved sharing with AirDrop and NameDrop, and sensitive content warnings.
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Apple unveiled its new iPhone 15 Pro and Pro Max models, powered by the advanced A17 Pro chip, which uses AI to enhance features such as Siri and camera technology, highlighting Apple's commitment to building powerful hardware for AI applications.
Despite Apple's lack of direct discussion, AI was integrated into various functionalities announced during the recent Wonderlust event, where the iPhone 15, Apple Watch Series 9, and Apple Watch Ultra 2 were launched, showcasing AI capabilities such as improved camera features, faster Siri performance, and enhanced predictive text.
Apple recently unveiled its newest hardware, including the iPhone 15, Apple Watch Series 9, and AirPods, featuring updated features, specs, and prices ahead of the holiday season.
Apple's recent advertising strategy focuses on the potential lifesaving capabilities of its products, including the Apple Watch and iPhone, featuring scenarios where these devices have saved people's lives from various dangers, such as low heart rates, blizzards, and car accidents. These safety features, along with new additions like satellite connectivity and Roadside Assistance, not only differentiate Apple's newer devices but also have the potential to generate revenue as part of their growing services sector.
Apple has released its latest operating system, iOS17, offering new features such as Live Voicemail, FaceTime video messages, improved Siri activation, NameDrop for easy contact sharing, personalized caller ID photos, enhanced autocorrect, StandBy mode, and the upcoming Journal app.
Main topic: Review of the Apple Watch Series 9 Key points: 1. Introduction of new methods of interaction: Double Tap and Raise to Speak (to Siri) 2. On-device Siri processing for convenient voice control 3. Enhanced fitness tracking capabilities and carbon neutral product (Note: Battery life, new UWB chip, and screen brightness are also mentioned in the content, but they are not included as key points since they are not as significant as the ones listed above.)
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Tech companies are developing AI-focused hardware devices in an attempt to replicate the success of the iPhone, but experts are skeptical about whether these devices can truly revolutionize the industry and compete with smartphones in the long run.