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AI and Streaming Reshape Media Landscape, While Proven Formats Help Retain Viewers

  • AI poised to be biggest driver of change in industry, automating more routine tasks so creatives can focus on innovation
  • Media distribution and partnerships evolving, return of windowing as streamers move toward more sustainable models
  • Social media and FAST channels disrupting established broadcast and pay TV
  • Average consumer attention spans dropping, challenging creators to find next hit
  • Success may lie in proven IPs and formats (WWE, Gladiators) that drive co-viewing over sexy prestige
variety.com