AI and Streaming Reshape Media Landscape, While Proven Formats Help Retain Viewers
- AI poised to be biggest driver of change in industry, automating more routine tasks so creatives can focus on innovation
- Media distribution and partnerships evolving, return of windowing as streamers move toward more sustainable models
- Social media and FAST channels disrupting established broadcast and pay TV
- Average consumer attention spans dropping, challenging creators to find next hit
- Success may lie in proven IPs and formats (WWE, Gladiators) that drive co-viewing over sexy prestige