‘AI should be used to lure tourists to Türkiye’ - Latest News
Turkey should consider using AI applications, such as ChatGPT, to attract more tourists to the country amidst increasing global competition in the tourism industry, according to the President of TÜROFED. He emphasizes the need to adapt to changing consumer preferences and focus on promoting tourist destinations like Antalya and Muğla during low seasons. Additionally, he mentions that global recession and inflation in source markets also impacted hotel occupancy rates in Turkey.