Posted 3/22/2024, 7:51:00 PM
AI Spending in Media and Entertainment Set to Top $13 Billion by 2028, Fueling Job Growth Rather Than Replacement
- AI spending expected to surpass $13 billion by 2028, evenly split across analytics, development/delivery, and customer experience
- Analysts do not anticipate AI replacing human creativity and jobs; rather it will augment human capabilities
- Useful AI applications cited storyboarding, previz, location scouting, lighting tests, live sports, postproduction
- AI to make content more accessible and help address talent shortages
- Challenge is for business leaders to effectively integrate AI into creative workflows