Posted 1/9/2024, 7:24:00 PM
AI Platform Enables Small Businesses to Create Affordable TV Ads in Minutes
- Waymark has developed an AI platform that can create TV ads in minutes, signs broad deal with Scripps stations
- Platform targets small businesses that typically can't afford $15k-$30k for a professional TV ad
- Waymark CEO says goal is to "activate and enable" new advertisers, not threaten jobs
- Veteran media exec Ed Wilson sees it as an opportunity for stations and small biz owners
- Wilson Allows real-time ad creation, "incremental revenue like you've never seen before"